A New One Piece Denim Stretch Apparel in Preview at Munich
By Santoni, Unitin, Lenzing and Tonello.
During BLUE ZONE International Denim Trade Fair in Munich – 30-31 August 2016 – four leading supply chain companies will launch a stretch indigo denim concept that brings new innovation to the athleisure-wear. Garments that are seasonless, life-style friendly and can be worn from the studio to the street are the new “must-have “.
In co-operation with LENZING, UNITIN and TONELLO – SANTONI sensed an opportunity within this market orientation and have created new stretch denim products using their class-leading seamless circular knitting machines.
“This indigo-based concept, not seen previously on seamless garments, fits perfectly into this rapidly evolving life-style concept. Furthermore the traditional denim market can benefit from the “just in time “production and semifinished garments tailored for the fast changing fashion world needs.” says Patrick Silva, Santoni Marketing Manager.
The brand-new SANTONI machine SM8/EVO4J GG20 has been used for developing a new complete total look capsule collection that offers body hugging, comfortable, sporty, chic and trendy denim items from head to toe.
This product concept further enhances the idea of innovative knit denim as a counterpoint to the traditional woven denim fabric. The genuine DNA of denim is maintained with contributions from Lenzing, Unitin and Tonello.
“We are always looking to the future when thinking about embedding TENCEL ® fiber further into the denim market says Michael Kininmonth, Business Development Manager for Lenzing. “Having previously worked with Unitin indigo yarns on a flatbed knit project and knowing the innovative garment processing developments Tonello have brought to the market, the decision to work on such a project was an easy one.”
A great attention has been given to environmental aspects from the class-leading manmade cellulosic fiber in TENCEL ® to the low-impact finishes developed by Tonello, such as laser and ozone. In addition, SANTONI, with its “Green Label “ seamless technology, guarantees to have fewer machines involved in the production flow chart, lower energy costs, smaller machine footprint and a shorter production process.
Athleisure is all about comfort, style and performance and so the design, flexibility and styling options that come with seamless technology make Santoni and indigo knits and ideal partnership.
DEN/IM is a revolutionary brand-new product, which did not exist before: a true Denim that goes beyond itself to change the rules of the game.
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